What is a podcast?
A podcast is a series of episodes in an audio format that your customer can tune into. There are several online platforms for hosting your company’s podcast. For example, we host our podcast – PollyCast, primarily on Anchor, from where it is distributed on more platforms. like Apple Podcasts, Google Podcasts, Stitcher and more.
Podcasting is a great way to
- Connect with your stakeholders in a more casual and friendly setting
- Put forward your company’s thought leadership
- Invite external speakers and talk about a relevant topic or trend in your industry
- Invite your existing customers and narrate a story around your product/service and its real-life implications
Are there any quantitative insights to begin my company’s podcast?
Yes, there are.
Based on numerous recent studies conducted by companies like Nielsen and Edison, our friends at musicoomph.com have put together the most comprehensive and up-to-date post on podcast statistics, breaking down the key findings in an easily digestible manner.
Infographic by: MusicOomph.com
PollyCast is Elucidata’s podcast which is all about the omics and recent trends in our community. We host renown scientists and researchers for discussion on the latest topics in the healthcare industry. Our first episode featured AJ & JJ. JJ is an industry veteran. In over 2 decades at Pfizer and other pharma companies, he has contributed significantly to the development of ADME in drug discovery. And AJ is the founder of Elucidata Corporation, a disruptive integrated Omics platform company providing tools for metabolomics, transcriptomics, proteomics and genomics data processing. This is done on Elucidata’s cloud platform – Polly, or the open-source metabolomics tool – El-MAVEN.
Also published on Medium